Business writing training
Crafting winning bids and proposals training

1 day £please call

Key details

Key details

One-day proposal writing course that teaches techniques for crafting effective business bids and proposals that are customer-focused and persuasive.

In the current competitive environment, your clients are more focused than ever on making intelligent supplier choices. You want them to understand that you are the best option for them. Key to achieving this is the quality of your proposals.

Our Crafting winning bids and proposals course is ideal for anyone who wants to significantly improve their chances of getting their bids and proposals accepted. Typical delegates include:

  • Managers at all levels.
  • Management-track professionals.
  • Other employees who have to prepare proposals on a regular basis.

You learn how to:

  • Achieve selling objectives by aligning proposals with customer needs and objectives.
  • Develop a clear, persuasive and appropriate writing style.
  • Make proposals work for a wide range of decision makers.
  • Establish and build rapport with readers.
  • Improve understanding of the proposals they write by structuring information in way that are helpful to the reader.
  • Establish credibility by presenting concrete, triangulated evidence.
  • Produce compelling proposals that are easy to read, easy to understand and act upon.

Crafting Winning Bids and Proposals training is available on-request only, i.e. one-to-one training or a ‘closed’ course for your group. We don’t currently offer scheduled (public) Crafting Winning Bids and Proposals courses. This approach means that we can tailor your training to your exact business needs. The course is structured so that your proposals can be integrated into the course flow.

We can host the training at one of our centres, or your venue anywhere in the UK.

Expert trainers

Crafting Winning Bids and Proposals training is provided by highly experienced instructors with 20+ years’ experience hosting courses such as this for business.

How will I learn?

Training combines lecture, demonstration and hands-on practice.

Exercises provide activity-based experience and help build delegates’ confidence writing proposals. These exercises can be tailored to deal with issues specific to your business.

You have ample opportunity to discuss specific requirements with the trainer.

Training guide and certificate

Course delegates receive:

  • A training guide, to refer to throughout the course and to use as a refresher back in the work-place.
  • Job aids and roadmaps to use post-course.
  • An e-certificate confirming successful course completion. Click here to see an example of the certificate you receive.

After course support

Following Crafting Winning Bids and Proposals training, delegates are entitled to 30 days’ email support from their trainer to help with any post-course issues.

General information

General information

Course times

Standard course times are 9.30am–4.30pm.

As we’d be hosting this course for you/your group, there’s usually flexibility to change these to suit you, e.g. start or end 30 minutes earlier or later.


Payment for crafting winning proposals training training can be made bank transfer or card. View training course payment options.

We accept purchase orders from UK-registered companies.


See Accommodation local to our training centres.


If a company or delegate cancels an crafting winning proposals training training course booking giving less than 10 working days’ notice, a cancellation fee is payable. View cancellation terms.

Terms and conditions

Training course bookings are subject to our terms and conditions.


Course content

Course content

The seven-step proposal development process

  • Request for proposal (RFP) analysis
  • Bid/no bid analysis
  • Identifying needed resources
  • Why people write ineffectively
  • Project managing your writing
  • Identifying requirements
  • Clarifying proposal objectives

Understanding your audience

  • Who are your readers?

Structuring your document

  • Planning and performing research
  • Topic generation
  • Creating a body of knowledge
  • Prototyping your document

Drafting your document

  • Types of proposal
  • Writing effective headings
  • Three-step process for structuring headings
  • Writing effective paragraphs
  • Assembling your draft document

Writing to persuade

  • Creating persuasive text
  • Components of persuasive communication
  • Customer focused persuasion
  • Psychological persuasion
  • Using persuasive evidence

Editing your writing

  • What is editing
  • Style and your readers
  • Managing sentences
  • Managing Word choice
  • Deadline doom

Finishing your proposal: cover-letters, presentations and successful executive summaries

  • Tool: seven-step proposal-development process
  • Your one page proposal : The executive summary

After the bid

  • Receiving notice of success and failure
  • Proposal debriefing
  • How final is “final”?