One-day proposal writing course that teaches techniques for crafting effective business bids and proposals that are customer-focused and persuasive.
In the current competitive environment, your clients are more focused than ever on making intelligent supplier choices. You want them to understand that you are the best option for them. Key to achieving this is the quality of your proposals.
Our Crafting winning bids and proposals course is ideal for anyone who wants to significantly improve their chances of getting their bids and proposals accepted. Typical delegates include:
- Managers at all levels.
- Management-track professionals.
- Other employees who have to prepare proposals on a regular basis.
You learn how to:
- Achieve selling objectives by aligning proposals with customer needs and objectives.
- Develop a clear, persuasive and appropriate writing style.
- Make proposals work for a wide range of decision makers.
- Establish and build rapport with readers.
- Improve understanding of the proposals they write by structuring information in way that are helpful to the reader.
- Establish credibility by presenting concrete, triangulated evidence.
- Produce compelling proposals that are easy to read, easy to understand and act upon.
Crafting Winning Bids and Proposals training is available on-request only, i.e. one-to-one training or a ‘closed’ course for your group. We don’t currently offer scheduled (public) Crafting Winning Bids and Proposals courses. This approach means that we can tailor your training to your exact business needs. The course is structured so that your proposals can be integrated into the course flow.
We can host the training at one of our centres, or your venue anywhere in the UK.
Crafting Winning Bids and Proposals courses are hosted by highly experienced instructors, who have held senior authoring/writing roles in business. For further details, see Expert trainers.
How will I learn?
Training combines lecture, demonstration and hands-on practice.
Exercises provide activity-based experience and help build delegates’ confidence writing proposals. These exercises can be tailored to deal with issues specific to your business.
You have ample opportunity to discuss specific requirements with the trainer.
Training guide and certificate
Course delegates receive:
- A training guide, to refer to throughout the course and to use as a refresher back in the work-place.
- Job aids and roadmaps to use post-course.
- An e-certificate confirming successful course completion. Click here to see an example of the certificate you receive.
After course support
Following Crafting Winning Bids and Proposals training, delegates are entitled to 30 days’ email support from their trainer to help with any post-course issues. For further details, see Support.
Standard course times are 9.30am–4.30pm.
As we’d be hosting this course for you/your group, there’s usually flexibility to change these to suit you, e.g. start or end 30 minutes earlier or later.
Payment for crafting winning proposals training training can be made bank transfer or card. View training course payment options.
We accept purchase orders from UK-registered companies.
Cancellations and postponements
If an on-request Crafting winning bids and proposals course booking is cancelled giving less than 20 working days’ notice, a cancellation fee is payable. View cancellation terms.
If an on-request Crafting winning bids and proposals course booking is postponed giving less than 20 working days’ notice, a postponement fee is payable. View postponement terms.
Terms and conditions
Crafting winning bids and proposals courses are hosted by Crow Dillon-Parkin and Peter Dillon-Parkin.
Crow has thirty years’ experience in technical authoring, and writing for business in the wider sense.
Her love of language, combined with a natural pickiness and attention to detail, has been put to good use in a variety of editing, writing, management and training roles.
Crow is a highly-experienced learning specialist who believes strongly in empowering authors through training. Clients for whom she has developed and delivered technical and business communication skills training include FW Pharma Systems, the Open College, the BBC, and Fitness First.
Crow has two degrees and a Certificate in Education. She is currently working on a range of books based on the writing courses she has developed.
Peter has thirty years’ experience in the IT industry in roles that have included Programmer, Author, Trainer, Business Analyst, Senior Manager and Education Management Consultant.
Peter’s technical authoring career began when, as a systems manager, he was asked to write a portable data terminal manual for sales reps. The reps learned how to use the new equipment, and Peter had found his niche.
He has written, designed and project-managed everything from printed manuals and technical specifications to online help and computer-based training materials, specialising in writing for an international audience. An expert in document automation and information re-purposing, he uses templates to avoid endlessly reinventing the wheel when producing documents.
Peter develops and teaches a wide range of technical and business writing training courses. Clients for whom Peter has recently consultancy services and training to include Learning Tree International, The Guardian, Canon Europe, the BBC, the MoD and the UN.
The seven-step proposal development process
- Request for proposal (RFP) analysis
- Bid/no bid analysis
- Identifying needed resources
- Why people write ineffectively
- Project managing your writing
- Identifying requirements
- Clarifying proposal objectives
Understanding your audience
- Who are your readers?
Structuring your document
- Planning and performing research
- Topic generation
- Creating a body of knowledge
- Prototyping your document
Drafting your document
- Types of proposal
- Writing effective headings
- Three-step process for structuring headings
- Writing effective paragraphs
- Assembling your draft document
Writing to persuade
- Creating persuasive text
- Components of persuasive communication
- Customer focused persuasion
- Psychological persuasion
- Using persuasive evidence
Editing your writing
- What is editing
- Style and your readers
- Managing sentences
- Managing Word choice
- Deadline doom
Finishing your proposal: cover-letters, presentations and successful executive summaries
- Tool: seven-step proposal-development process
- Your one page proposal : The executive summary
After the bid
- Receiving notice of success and failure
- Proposal debriefing
- How final is “final”?