Effective Prompt Engineering for AI
2 days
In centre:
£please call
Live online:
£please call
Key details
In the age of AI, prompt engineering is no longer a nice to have skill – it’s an essential competency if you want to make the most of the AI tools at your disposal.
Through practical, worked examples, this course helps professionals interact smartly with popular AI tools such as Copilot and ChatGPT. You’ll learn to:
- Craft more effective prompts to generate output that meets your specific requirements.
- Avoid pitfalls that lead to weak or inconsistent results.
- Understand the strengths and weaknesses of different AI tools.
- Apply foundational prompt patterns and structures.
- Adapt prompts to improve results.
- Personalise prompts for real-world tasks
You’ll leave with practical skills you can apply to get dramatically better results from your AI tools, boosting productivity.
Effective Prompt Engineering for AI training is arranged on-request, i.e. one-to-one training or a ‘closed course’ for your group. Your training can be tailored to take into account any existing knowledge you have, and the work you’re going to be doing.
In-class or online
This course is available in-class at eight centres or live online.
Expert trainers
Copilot courses are hosted by AI experts. See Expert trainers.
How will I learn?
Training combines lecture, demonstration and hands-on practice.
Practical exercises provide activity-based experience. These exercises can be tailored to deal with issues specific to your business. You have ample opportunity to discuss specific requirements with the trainer.
Applications used
In this course, we use:
- ChatGPT Plus.
- Copilot Premium.
You’ll need to have a basic understanding of these tools.
Training guide and certificate
Course delegates receive:
- A practical training guide, to refer to during the course and use as a refresher after. Choose from a printed guide or PDF.
- An e-certificate confirming successful completion of an Effective Prompt Engineering for AI training course.
After course support
Following Copilot training, delegates are entitled to 30 days’ email support from their trainer to help with any post-course issues. For further details, see Support.
General information
Payment
Payment for Effective Prompt Engineering for AI training can be made by:
- Bank transfer. Please call 01527 834783 for our bank details.
- Card. Visa, Mastercard and American Express cards accepted. Payment can be made securely online or over the phone. Armada doesn’t record or store your card details.
- Buy now pay later. Available for private bookings; pay in 4 x interest-free fortnightly instalments. Facility provided by Clearpay. For details, see Clearpay terms of service.
Purchase orders
We accept purchase orders from UK registered companies with turnover in excess of £1m, and public sector organisations
Accommodation
See Accommodation local to our training centres.
Cancellations and postponements
If an on-request Effective Prompt Engineering for AI course booking is cancelled giving less than 20 working days’ notice, a cancellation fee is payable. View cancellation terms.
If an on-request Effective Prompt Engineering for AI course booking is postponed giving less than 20 working days’ notice, a postponement fee is payable. View postponement terms.
Terms and conditions
Expert trainers
Simon Dry
Simon is a highly-experienced design professional and AI expert, whose previous roles have included Designer, Project Manager and Creative Director. He has expert knowledge of a range of applications, including Adobe InDesign, Illustrator and Photoshop, hosting courses in these applications at all levels. Simon continues to work as a graphic designer, working on a variety of projects for Blue-Chip clients in areas including press and digital ads, photography, website design, social media.
Simon is at the forefront of AI development, focussing on ways that the emerging technology can be utilised by business to improve productivity and maximise potential. He has expert knowledge of a wide range of AI tools, including ChatGPT, Adobe Firefly, Copilot and Midjourney.
Course content
Introduction to Prompt Engineering
- Prompt engineering as an emerging digital skill
- How different AI tools respond to the same prompt
- Analysis of responses from ChatGPT and Copilot
- Large Language Models (LLMs)
Prompting basics
- Types of prompting
- Zero-shot prompting
- Few-shot prompting
- Step-by-step prompting
- Prompt refinement
- Improving weak or ambiguous prompts
Prompt design techniques
- Structuring prompts effectively
- Role prompting
- Working with constraints and formatting
- Precision prompting
AI tool preferences
- ChatGPT: Creative prompting, tone, and workflows
- Copilot: Microsoft 365 tasks and integration
Prompt patterns and use case mapping
- Overview of common prompt types: Instructional, rewriting, summarising, ideation, etc.
- Matching real-world use cases with the appropriate prompt pattern
- Comparison between different AI tools
Prompt iteration
- Developing prompt writing skills through testing and feedback
- Creating realistic task-based prompts
- Comparing outputs across two AI tools
- Refining prompts to include roles, tone or format
- Adapting a prompt for a new purpose
Case study
- Developing a full prompt for a real-life goal
- Choosing the right tool(s)
- Defining the objective
- Applying role, structure, constraints
- Test, revise, finalise
Advanced prompting in creative tasks
- Prompt remix: Add constraints, style, audience, format
- Rework prompts: Use past prompts with a twist
- Compare tools: Evaluate tone, clarity and engagement
Tackle complex, ‘hard mode’ challenges
- Challenge prompt: Try tricky, creative tasks
- Refine prompt: Test, revise, and improve output
- Reflect: Share what worked or didn’t
- Compare tools: Note model strengths and gaps
Conclusion
- Top prompts: What made them work
- Tool choice: Which AI will you use?
- Takeaways to apply at work
Live online training
Live online training lets you participate in a course from your place of work or home.
We do everything possible to make your online training experience as close as possible to actually being in the classroom. You can:
- See and hear our trainer, and the other delegates participating in the course…

- Interact by speaking, using chat, or raising your ‘virtual hand’ if you need assistance.
- Share your screen with our trainer, and allow them to take control to explain something.
Like our in-class courses, online courses…
- Are presented by expert instructors.
- Give you plenty of opportunity to carry out assisted, practical exercises.
- Offer 30 days’ email support from your trainer.
All you need is an Internet-connected computer with a webcam and audio capability. We provide everything else…
- Links to download the files, resources, etc. you’ll use in your course.
- A training guide. For most courses, you can choose from a printed copy that we post to you, or a PDF.
In the week before your course, we’ll send you an email containing everything you need to prepare for and participate in the training. We’re available in the days ahead of your course to assist if you need any help.
Please note that we are not able to record scheduled online courses for privacy reasons.
When you attend live online training, you’re participating in a real course, hosted by a real trainer, in real time





























































