Business writing training
Journalism training

2 days
In centre:
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Live online:
£please call

Key details

Key details

Provides a thorough grounding in journalism principles, priorities and practices. On completion, you will have the skills to write news stories, features and press releases, and conduct interviews.

This course focuses on:

  • How to write news stories and features.
  • The techniques for writing press releases, conducting interviews and proof reading.
  • The role of style and structure and how to improve it.

Journalism is ideal for anyone who is new to journalism or has to carry out journalistic tasks as part of their work. As well as developing and refining your journalistic talent, you’ll pick up a wide range pf invaluable hints and tips.

Journalism training is available on-request only, i.e. one-to-one training or a ‘closed’ course for your group. We don’t currently offer scheduled (public) Journalism courses. This approach means that we can tailor your training to your industry, environment and business needs.

We can host the training at one of our centres, or your venue anywhere in the UK.

Expert trainer

Journalism courses are hosted by Robert Bullard, a seasoned journalist and instructor who has built up a rich knowledge base from years of exposure to the front line of journalism for both local and national newspapers.

Optional third day

We offer the option of extending this course to three days, allowing more time to focus on writing techniques key to effective journalism, including:

  • Principles of effective writing
  • The writing process
  • Putting pen to paper
  • Writing for different audiences
  • Editing and proof reading

How will I learn?

Training combines lecture, demonstration and hands-on practice.

Exercises provide activity-based experience and help build delegates’ confidence writing effectively. These exercises can be tailored to deal with issues specific to your business.

You have ample opportunity to discuss specific requirements with the trainer.

Training guide and certificate

Course delegates receive:

  • Comprehensive training materials, to refer to throughout the course, and to use as a refresher back in the work-place.
  • An e-certificate confirming successful completion of a Journalism training course.

After course support

Following Journalism training, delegates are entitled to 30 days’ email support from their trainer to help with any post-course issues. For further details, see Support.

General information

General information

Course times

Standard course times are 9.30am–4.30pm.

As we’d be hosting this as a ‘closed course’ for you/your group, there’s usually flexibility to change these times to suit you, e.g. start or end 30 minutes earlier or later.


Payment for journalism training can be made bank transfer or card.

We accept purchase orders from UK-registered companies.

If you’re self-funding your training, you can pay in staged payments, interest-free, over 12 months.

For further details, see training course payment options.


See Accommodation local to our training centres.

Cancellations and postponements

If an on-request Journalism course booking is cancelled giving less than 20 working days’ notice, a cancellation fee is payable. View cancellation terms.

If an on-request Journalism course booking is postponed giving less than 20 working days’ notice, a postponement fee is payable. View postponement terms.

Terms and conditions

Training course bookings are subject to our terms and conditions.


Expert trainer

Expert trainer

Robert Bullard

Trainer Robert BullardJournalism courses are hosted by Robert Bullard.

Robert has over twenty five years’ experience in a varied range of writing roles including technical author, copywriter, feature writer and freelance journalist.

He has worked for several national newspapers and magazines including The Guardian, Daily Telegraph, Local Government Chronicle and Community Care, and has experience in the PR and media industries having ventured into national and regional radio, giving interviews and writing press releases.

Robert also carries out regular training course development work, and he delivers a variety of training courses in all aspects of writing for business.

He particularly enjoys relaying the knowledge he has acquired in his extensive and diverse career.



Course content

Course content

Two-day course syllabus

What is news and what role does it play in society?

News reporting

  • The pros and cons of doing interviews on the phone, face-to-face and by e-mail
  • Preparing for an interview, getting the most out of an interview, and dealing with difficult situations
  • Tips for interviewing celebrities and reluctant interviewees

The art of interviewing

  • How to write a good press release, one that will stand out and be noticed
  • What to include and what to leave out, when to send it and when to follow up
  • Examples of good and bad press releases and individual help with your organisation’s press coverage

Writing press releases

  • How to write a press release that will stand out and be noticed
  • Individual feedback on your own organisation’s work

Feature writing for your audience

  • Learn about the different types of features.
  • Lessons on how to structure your feature, and keep your reader interested
  • Practical exercises in writing for different audiences
  • Ideas for writing eye-catching introductions and memorable endings

Sub-editing and proofing

  • How to edit your own work and tips when proofreading
  • Some grammatical errors you should try and avoid
  • The characteristics of good writing
  • What makes a good headline and how to write them

Essential law for journalists

  • An introduction to the main legal issues, with examples, and how they might affect you as a journalist:
    – Defamation
    – Copyright
    – Contempt of court
  • The PCC’s Code of Conduct

Optional third day syllabus

Principles of effective writing

The writing process

  • Before you start writing:
    – Identify your audience
    – Why you are writing it?
    – What response do you want?
  • Readership profiles
  • Doing your research and planning your work
  • Some examples of really effective writing

Putting pen to paper

  • Five essentials for effective writing
  • Learn what makes a good writing style
  • Guidelines on sentences, paragraphs and structure
  • Different types of structure and things that help give structure to the reader
  • Practise structuring your own work

Writing for different audiences

  • The differences between feature articles and news stories
  • Individual help with your organisation’s press coverage
  • Essential things to remember when writing for the internet

Editing and proof reading

  • What to look out for when editing your own work
  • Tips for proofreading, so that you cut out mistakes
  • Developing a house style

The writing process

  • The ‘6P’ model for effective writing


“I loved the course and really felt like you tailored it to my needs. Thank you so much for your time. ”

Alexandra L

Remote training is available for our most popular courses. For a limited time, we’re offering discounts off the usual course price. See Live online training.