Business writing training
Writing for the Web training

1 day £please call

Key details

Key details

One-day course that teaches techniques for writing effective online content, looking at the priorities and practicalities you should consider when writing for this medium.

An engaging website with a clear, concise message is an essential tool for any business. Key to this is content that is written in such a way that it is easily understood and consumed when read on-screen.

Our Writing for the Web course is ideal for people who are new to web writing, and those looking to improve ‘hits’ to their web site or the sales generated from it – technical writers, advisors and information officers, press/communication officers, and others. You learn how to:

  • Write content that can be easily read and interpreted when read on-screen.
  • Overcome the challenges of Web writing.
  • Get your message across clearly.
  • Edit and proof-read effectively.

Writing for the Web training is available on-request only, i.e. one-to-one training or a ‘closed’ course for your group. We don’t currently offer scheduled (public) Writing for the Web courses. This approach means that we can tailor your training to your website and business needs.

We can host the training at one of our centres, or your venue anywhere in the UK.

Expert trainers

Writing for the Web training is provided by highly experienced instructors with 20+ years’ experience hosting courses such as this for business.

How will I learn?

Training combines lecture, demonstration and hands-on practice.

Exercises provide activity-based experience and help build delegates’ confidence writing effectively. These exercises can be tailored to deal with issues specific to your business.

You have ample opportunity to discuss specific requirements with the trainer.

Training guide and certificate

Course delegates receive:

  • A comprehensive training guide for Writing for the Web, to refer to throughout the course, and to use as a refresher back in the work-place.
  • An e-certificate confirming successful completion of a Writing for the Web training course. Click here to see an example of the certificate you receive.

After course support

Following Writing for the Web training, delegates are entitled to 30 days’ email support from their trainer to help with any post-course issues.

General information

General information

Course times

Standard course times are 9.30am–4.30pm.

As we’d be hosting this course for you/your group, there’s usually flexibility to change these to suit you, e.g. start or end 30 minutes earlier or later.


Payment for writing for web training training can be made bank transfer or card. View training course payment options.

We accept purchase orders from UK-registered companies.


See Accommodation local to our training centres.


If a company or delegate cancels an writing for web training training course booking giving less than 10 working days’ notice, a cancellation fee is payable. View cancellation terms.

Terms and conditions

Training course bookings are subject to our terms and conditions.


Course content

Course content

Thinking before writing

  • How readers use websites
  • Elements of a high-impact website
  • Key differences between printed and online text
  • Connecting good and bad Website characteristics to the writer’s responsibilities
  • Profiling your readers with user personas

Structuring your content

  • Organising information to answer user questions
  • Capturing and focusing the reader’s attention
  • Designing from the bottom up
  • Chunking information into topics with LATCH
  • Integrating the inverted pyramid principle
  • Structuring for clarity and flow
  • Applying a Web writing process

Writing effective site content

  • Creating pages that serve the audience
  • Communicating your message with effective text
  • Maintaining focus
  • Building effective sentences

Keeping the audience reading

  • Constructing sentences with a user focus
  • Crafting a powerful message
  • Practicing concision
  • Designing for clarity

Writing for the world

  • Composing English content for a global audience
  • Reducing ambiguity and complexity with controlled English

Enhancing usability and access

  • Distinguishing between usability and accessibility
  • Applying W3C and 508 accessibility guidelines to content
  • Highlighting writing techniques that target accessibility
  • Adding text to graphics for increased search results
“We all enjoyed the training on Wednesday. It has made us think about not just the project for which we wanted the training, but also the bigger project to re-write our whole Library intranet pages which is coming up, so what we learned will be really useful. Robert had taken the trouble to look at the pages we are wanting to change, and included relevant examples in the workbooks.”

Sue J

“This was very helpful and a good start for the project team, I thought. Thank you very much.”

Maggie J

“Really helpful, interesting and enjoyable day. I have learned new things and refreshed my knowledge/understanding of others.”

Anna W

“It was good to be trained by someone who has actually made a living from writing - all too often, you end up being trained by someone whose business is delivering training, not necessarily having the skills in which they're training you.”

Rhiannon J

“Very useful and enjoyable day with excellent instructor.”

Nicky W

“Interesting and thought provoking- I will never look at website in the same way again.”

Jane N