Writing for the Web training, looking at the priorities and practicalities you should consider, and teaching techniques for producing effective online content.
An engaging website with a clear, concise message is an essential tool for any business. Key to this is content that is easily understood and consumed when read on-screen.
Writing for the Web training is ideal for people who are new to writing for online consumption, and those looking to improve ‘hits’ to their web site or the sales generated from it. Typical delegates include technical writers, advisors and information officers, press/communication officers, and others.
You’ll learn how to:
- Write content that can be easily read and interpreted when read on-screen.
- Overcome the challenges of Web writing.
- Get your message across clearly.
- Edit and proof-read effectively.
Writing for the Web training is arranged on-request, i.e. one-to-one training or a ‘closed course’ for your group. We can provide your training in-class at one of our centres, at your venue, or online.
Your training can be tailored to take into account any existing knowledge you have, and the work you’re going to be doing.
In-class or online
In-class courses are proceeding as normal at all centres during the lockdown that started on 5 November 2020. To read more, see Training during lockdown.
We’re taking comprehensive measures to ensure your health and well-being – fewer people in-class, you won’t sit next to another person, comprehensive cleaning. To read more, see Covid-19 measures.
You can participate in this course online, from your place of work or home, at a discounted price. To read about how this works, see Live online training.
Writing for the Web courses are hosted by highly experienced instructors, all of whom have held senior writing roles in business. For further details, see Expert trainers.
How will I learn?
Training combines lecture, demonstration and hands-on practice.
Exercises provide activity-based experience and help build delegates’ confidence writing effectively. These exercises can be tailored to deal with issues specific to your business.
You have ample opportunity to discuss specific requirements with the trainer.
Training guide and certificate
Course delegates receive:
- A comprehensive training guide for Writing for the Web, to refer to throughout the course, and to use as a refresher back in the work-place.
- An e-certificate confirming successful completion of a Writing for the Web training course. Click here to see an example of the certificate you receive.
After course support
Following Writing for the Web training, delegates are entitled to 30 days’ email support from their trainer to help with any post-course issues. For further details, see Support.
Standard course times are 9.30am–4.30pm.
As we’d be hosting this as a ‘closed course’ for you/your group, there’s usually flexibility to change these times to suit you, e.g. start or end 30 minutes earlier or later.
Payment for business writing training can be made bank transfer or card.
We accept purchase orders from UK-registered companies and public sector organisations.
If you’re self-funding your training, you can pay in staged payments, interest-free, over 12 months.
For further details, see training course payment options.
Cancellations and postponements
If an on-request Writing for the Web course booking is cancelled giving less than 20 working days’ notice, a cancellation fee is payable. View cancellation terms.
If an on-request Writing for the Web course booking is postponed giving less than 20 working days’ notice, a postponement fee is payable. View postponement terms.
Terms and conditions
Robert has over twenty five years’ experience in a varied range of writing roles including technical author, copywriter, feature writer and freelance journalist.
He has worked for several national newspapers and magazines including The Guardian, Daily Telegraph, Local Government Chronicle and Community Care, and has experience in the PR and media industries having ventured into national and regional radio, giving interviews and writing press releases.
Robert also carries out regular training course development work, and he delivers a variety of training courses in all aspects of writing for business.
He particularly enjoys relaying the knowledge he has acquired in his extensive and diverse career.
Thinking before writing
- How readers use websites
- Elements of a high-impact website
- Key differences between printed and online text
- Connecting good and bad Website characteristics to the writer’s responsibilities
- Profiling your readers with user personas
Structuring your content
- Organising information to answer user questions
- Capturing and focusing the reader’s attention
- Designing from the bottom up
- Chunking information into topics with LATCH
- Integrating the inverted pyramid principle
- Structuring for clarity and flow
- Applying a Web writing process
Writing effective site content
- Creating pages that serve the audience
- Communicating your message with effective text
- Maintaining focus
- Building effective sentences
Keeping the audience reading
- Constructing sentences with a user focus
- Crafting a powerful message
- Practicing concision
- Designing for clarity
Writing for the world
- Composing English content for a global audience
- Reducing ambiguity and complexity with controlled English
Enhancing usability and access
- Distinguishing between usability and accessibility
- Applying W3C and 508 accessibility guidelines to content
- Highlighting writing techniques that target accessibility
- Adding text to graphics for increased search results
Live online training
Live online training lets you participate in a business writing course from your place of work or home.
We do everything possible to make your online training experience as close as possible to actually being in the classroom. You can:
- See and hear our trainer, and see the other delegates participating in the business writing training…
- Interact by speaking, using chat, or raising your ‘virtual hand’ if you need assistance.
- Share your screen with our trainer, and allow them to control it to demonstrate something.
We endeavour to provide you with the best online training experience…
- Online Writing for the Web courses are presented by expert instructors, following the same syllabus as our classroom-based courses.
- You receive comprehensive training materials.
- Your training is hands-on, and you carry out assisted exercises.
- You’re entitled to 30 days’ email support from your trainer.
When you attend live online training, you’re participating in a real course, hosted by a real trainer, in real time.
All you need is an internet-connected computer and a webcam – see Hardware recommendations for live online training. The setup is simple, but if there’s anything you’re not sure about we’re here to help.
For a limited time, we’re offering discounts for bookings on live online courses.