One-day course that teaches techniques for writing effective online content, looking at the priorities and practicalities you should consider when writing for this medium.
An engaging website with a clear, concise message is an essential tool for any business. Key to this is content that is written in such a way that it is easily understood and consumed when read on-screen.
Our Writing for the Web course is ideal for people who are new to web writing, and those looking to improve ‘hits’ to their web site or the sales generated from it – technical writers, advisors and information officers, press/communication officers, and others. You learn how to:
- Write content that can be easily read and interpreted when read on-screen.
- Overcome the challenges of Web writing.
- Get your message across clearly.
- Edit and proof-read effectively.
Writing for the Web training is available on-request only, i.e. one-to-one training or a ‘closed’ course for your group. We don’t currently offer scheduled (public) Writing for the Web courses. This approach means that we can tailor your training to your website and business needs.
We can host the training at one of our centres, or your venue anywhere in the UK.
Writing for the Web courses are hosted by highly experienced instructors, all of whom have held senior writing roles in business. For further details, see Expert trainers.
How will I learn?
Training combines lecture, demonstration and hands-on practice.
Exercises provide activity-based experience and help build delegates’ confidence writing effectively. These exercises can be tailored to deal with issues specific to your business.
You have ample opportunity to discuss specific requirements with the trainer.
Training guide and certificate
Course delegates receive:
- A comprehensive training guide for Writing for the Web, to refer to throughout the course, and to use as a refresher back in the work-place.
- An e-certificate confirming successful completion of a Writing for the Web training course. Click here to see an example of the certificate you receive.
After course support
Following Writing for the Web training, delegates are entitled to 30 days’ email support from their trainer to help with any post-course issues. For further details, see Support.
Standard course times are 9.30am–4.30pm.
As we’d be hosting this as a ‘closed course’ for you/your group, there’s usually flexibility to change these times to suit you, e.g. start or end 30 minutes earlier or later.
Payment for writing for web training training can be made bank transfer or card.
We accept purchase orders from UK-registered companies.
If you’re self-funding your training, you can pay in staged payments, interest-free, over 12 months.
For further details, see training course payment options.
Cancellations and postponements
If an on-request Writing for the Web course booking is cancelled giving less than 20 working days’ notice, a cancellation fee is payable. View cancellation terms.
If an on-request Writing for the Web course booking is postponed giving less than 20 working days’ notice, a postponement fee is payable. View postponement terms.
Terms and conditions
Writing for the Web courses are hosted by Robert Bullard, Crow Dillon-Parkin and Peter Dillon-Parkin.
Robert has over twenty five years’ experience in a varied range of writing roles including technical author, copywriter, feature writer and freelance journalist.
He has worked for several national newspapers and magazines including The Guardian, Daily Telegraph, Local Government Chronicle and Community Care, and has experience in the PR and media industries having ventured into national and regional radio, giving interviews and writing press releases.
Robert also carries out regular training course development work, and he delivers a variety of training courses in all aspects of writing for business.
He particularly enjoys relaying the knowledge he has acquired in his extensive and diverse career.
Crow has thirty years’ experience in technical authoring, and writing for business in the wider sense.
Her love of language, combined with a natural pickiness and attention to detail, has been put to good use in a variety of editing, writing, management and training roles.
Crow is a highly-experienced learning specialist who believes strongly in empowering authors through training. Clients for whom she has developed and delivered technical and business communication skills training include FW Pharma Systems, the Open College, the BBC, and Fitness First.
Crow has two degrees and a Certificate in Education. She is currently working on a range of books based on the writing courses she has developed.
Peter has thirty years’ experience in the IT industry in roles that have included Programmer, Author, Trainer, Business Analyst, Senior Manager and Education Management Consultant.
Peter’s technical authoring career began when, as a systems manager, he was asked to write a portable data terminal manual for sales reps. The reps learned how to use the new equipment, and Peter had found his niche.
He has written, designed and project-managed everything from printed manuals and technical specifications to online help and computer-based training materials, specialising in writing for an international audience. An expert in document automation and information re-purposing, he uses templates to avoid endlessly reinventing the wheel when producing documents.
Peter develops and teaches a wide range of technical and business writing training courses. Clients for whom Peter has recently consultancy services and training to include Learning Tree International, The Guardian, Canon Europe, the BBC, the MoD and the UN.
Thinking before writing
- How readers use websites
- Elements of a high-impact website
- Key differences between printed and online text
- Connecting good and bad Website characteristics to the writer’s responsibilities
- Profiling your readers with user personas
Structuring your content
- Organising information to answer user questions
- Capturing and focusing the reader’s attention
- Designing from the bottom up
- Chunking information into topics with LATCH
- Integrating the inverted pyramid principle
- Structuring for clarity and flow
- Applying a Web writing process
Writing effective site content
- Creating pages that serve the audience
- Communicating your message with effective text
- Maintaining focus
- Building effective sentences
Keeping the audience reading
- Constructing sentences with a user focus
- Crafting a powerful message
- Practicing concision
- Designing for clarity
Writing for the world
- Composing English content for a global audience
- Reducing ambiguity and complexity with controlled English
Enhancing usability and access
- Distinguishing between usability and accessibility
- Applying W3C and 508 accessibility guidelines to content
- Highlighting writing techniques that target accessibility
- Adding text to graphics for increased search results