One-day course that teaches how to produce well written and effective press releases using the tools and techniques available to established journalists.
This course focuses on:
- How the media works and what they are looking for.
- What to include in press releases, and what to leave out.
- How to build long-term relations with the media.
It is ideal for anyone working in public relations or a company press office whose responsibilities include writing for the media. As well as developing and refining your writing talent, you’ll pick up invaluable hints and tips.
Writing press releases training is arranged on-request, i.e. one-to-one training or a ‘closed course’ for your group. We can provide your training in-class at one of our centres, at your venue, or online.
Your training can be tailored to take into account any existing knowledge you have, and the work you’re going to be doing.
In-class or online
In-class courses are proceeding as normal at all centres during the lockdown that started on 5 November 2020. To read more, see Training during lockdown.
We’re taking comprehensive measures to ensure your health and well-being – fewer people in-class, you won’t sit next to another person, comprehensive cleaning. To read more, see Covid-19 measures.
You can participate in this course online, from your place of work or home, at a discounted price. To read about how this works, see Live online training.
Writing press releases courses are hosted by Robert Bullard, a seasoned journalist and instructor who has built up a rich knowledge base from years of exposure to the front line of journalism for both local and national newspapers.
How will I learn?
Training combines lecture, demonstration and hands-on practice.
Exercises provide activity-based experience and help build delegates’ confidence writing effectively. These exercises can be tailored to deal with issues specific to your business.
You have ample opportunity to discuss specific requirements with the trainer.
Training guide and certificate
Course delegates receive:
- Comprehensive training materials, to refer to throughout the course, and to use as a refresher back in the work-place.
- An e-certificate confirming successful completion of a Writing press releases training course.
After course support
Following Writing press releases training, delegates are entitled to 30 days’ email support from their trainer to help with any post-course issues. For further details, see Support.
Standard course times are 9.30am–4.30pm.
As we’d be hosting this as a ‘closed course’ for you/your group, there’s usually flexibility to change these times to suit you, e.g. start or end 30 minutes earlier or later.
Payment for journalism training can be made bank transfer or card.
We accept purchase orders from UK-registered companies and public sector organisations.
If you’re self-funding your training, you can pay in staged payments, interest-free, over 12 months.
For further details, see training course payment options.
Cancellations and postponements
If an on-request Writing press releases course booking is cancelled giving less than 20 working days’ notice, a cancellation fee is payable. View cancellation terms.
If an on-request Writing press releases course booking is postponed giving less than 20 working days’ notice, a postponement fee is payable. View postponement terms.
Terms and conditions
Robert has over twenty five years’ experience in a varied range of writing roles including technical author, copywriter, feature writer and freelance journalist.
He has worked for several national newspapers and magazines including The Guardian, Daily Telegraph, Local Government Chronicle and Community Care, and has experience in the PR and media industries having ventured into national and regional radio, giving interviews and writing press releases.
Robert also carries out regular training course development work, and he delivers a variety of training courses in all aspects of writing for business.
He particularly enjoys relaying the knowledge he has acquired in his extensive and diverse career.
- The essential characteristics of news stories
Understanding the media
- An introduction to how the media works, and the terminology it uses
- Learn which media to have contacts with, how and when to approach them, and what they are looking for in a press release
Preparing your material
- What to include in a press release and what to leave out
- Learn the importance of good headlines, introductions and quotes
- How to deal with:
– Negative issues
– Complex stories
– Long-running campaigns
Writing press releases
- Samples of good press releases:
– Their typical structure
– Their content and message
- Exercises in writing press releases, and following up your work with editors
- Individual feedback on your organisation’s work
Catering for different audiences
- Learn the requirements of different types of media:
– The Internet
- Learn to tailor your material and press releases for different outlets
Beyond the press release
- Building relations with the media. The longer term prospective
Live online training
Live online training lets you participate in a journalism course from your place of work or home.
We do everything possible to make your online training experience as close as possible to actually being in the classroom. You can:
- See and hear our trainer, and see the other delegates participating in the journalism training…
- Interact by speaking, using chat, or raising your ‘virtual hand’ if you need assistance.
- Share your screen with our trainer, and allow them to control it to demonstrate something.
We endeavour to provide you with the best online training experience…
- Online Writing press releases courses are presented by expert instructors, following the same syllabus as our classroom-based courses.
- You receive comprehensive training materials.
- Your training is hands-on, and you carry out assisted exercises.
- You’re entitled to 30 days’ email support from your trainer.
When you attend live online training, you’re participating in a real course, hosted by a real trainer, in real time.
All you need is an internet-connected computer and a webcam – see Hardware recommendations for live online training. The setup is simple, but if there’s anything you’re not sure about we’re here to help.
For a limited time, we’re offering discounts for bookings on live online courses.