Business writing training
Writing effective reports training

1 day
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Key details

Key details

One-day report writing training course that teaches how to rapidly create effective business reports that are reader-focused and persuasive.

Effective report writing is an essential skill for both the individual and the business. For the individual, it is a career skill that can make a huge difference to how they are perceived within their field. For the business, effective internal and external reports increase efficiency, profitability and employee and customer satisfaction.

Our Writing effective reports course is ideal for anyone who wants to improve their report writing skills. Typical delegates include:

  • Managers at all levels.
  • Management-track professionals.
  • Employees who have to prepare reports on a regular basis.

Delegates learn how to:

  • Plan reports to target readers and achieve objectives.
  • Produce compelling recommendation reports that are easy to read, understand and act upon.
  • Use the pyramid structure of reports to appeal to differing groups of readers.
  • Improve understanding of documents by structuring information in a way that is helpful to the reader.
  • Develop a clear, persuasive writing style.

Writing effective reports training is available on-request only, i.e. one-to-one training or a ‘closed’ course for your group. We don’t currently offer scheduled (public) Writing effective reports courses. This approach means that we can tailor your training to your exact business needs. This course is structured so that your own report templates can be integrated into the course flow.

We can host the training at one of our centres, or your venue anywhere in the UK.

Expert trainers

Writing effective reports courses are hosted by highly experienced instructors, all of whom have held senior authoring/writing roles in business. For further details, see Expert trainers.

How will I learn?

Training combines lecture, demonstration and hands-on practice.

Exercises provide activity-based experience and help build delegates’ confidence writing reports. These exercises can be tailored to deal with issues specific to your business.

You have ample opportunity to discuss specific requirements with the trainer.

Training guide and certificate

Course delegates receive:

  • A training guide and exercise materials, to refer to throughout the course, and to use as a refresher back in the work-place.
  • A report template, incorporating best practice design and structure as taught in the course, and a substantial amount of document automation to expedite the production of reports.
  • Checklists and job aids that focus each stage of the writing process for use back in the workplace.
  • An e-certificate confirming successful completion of a Writing effective reports training course. Click here to see an example of the certificate you receive.

After course support

Following Writing effective reports training, delegates are entitled to 30 days’ email support from their trainer to help with any post-course issues. For further details, see Support.

General information

General information

Course times

Standard course times are 9.30am–4.30pm.

As we’d be hosting this as a ‘closed course’ for you/your group, there’s usually flexibility to change these times to suit you, e.g. start or end 30 minutes earlier or later.


Payment for writing effective reports training training can be made bank transfer or card.

We accept purchase orders from UK-registered companies.

If you’re self-funding your training, you can pay in staged payments, interest-free, over 12 months.

For further details, see training course payment options.


See Accommodation local to our training centres.

Cancellations and postponements

If an on-request Writing effective reports course booking is cancelled giving less than 20 working days’ notice, a cancellation fee is payable. View cancellation terms.

If an on-request Writing effective reports course booking is postponed giving less than 20 working days’ notice, a postponement fee is payable. View postponement terms.

Terms and conditions

Training course bookings are subject to our terms and conditions.


Expert trainers

Expert trainers

Writing effective reports courses are hosted by Crow Dillon-Parkin, Robert Bullard and Peter Dillon-Parkin.

Crow Dillon-Parkin

Trainer Crow Dillon-Parkin

Crow has thirty years’ experience in technical authoring, and writing for business in the wider sense.

Her love of language, combined with a natural pickiness and attention to detail, has been put to good use in a variety of editing, writing, management and training roles.

Crow is a highly-experienced learning specialist who believes strongly in empowering authors through training. Clients for whom she has developed and delivered technical and business communication skills training include FW Pharma Systems, the Open College, the BBC, and Fitness First.

Crow has two degrees and a Certificate in Education. She is currently working on a range of books based on the writing courses she has developed.

Robert Bullard

Trainer Robert BullardRobert has over twenty five years’ experience in a varied range of writing roles including technical author, copywriter, feature writer and freelance journalist.

He has worked for several national newspapers and magazines including The Guardian, Daily Telegraph, Local Government Chronicle and Community Care, and has experience in the PR and media industries having ventured into national and regional radio, giving interviews and writing press releases.

Robert also carries out regular training course development work, and he delivers a variety of training courses in all aspects of writing for business.

He particularly enjoys relaying the knowledge he has acquired in his extensive and diverse career.

Peter Dillon-Parkin

Trainer Peter Dillon-ParkinPeter has thirty years’ experience in the IT industry in roles that have included Programmer, Author, Trainer, Business Analyst, Senior Manager and Education Management Consultant.

Peter’s technical authoring career began when, as a systems manager, he was asked to write a portable data terminal manual for sales reps. The reps learned how to use the new equipment, and Peter had found his niche.

He has written, designed and project-managed everything from printed manuals and technical specifications to online help and computer-based training materials, specialising in writing for an international audience. An expert in document automation and information re-purposing, he uses templates to avoid endlessly reinventing the wheel when producing documents.

Peter develops and teaches a wide range of technical and business writing training courses. Clients for whom Peter has recently consultancy services and training to include Learning Tree International, The Guardian, Canon Europe, the BBC, the MoD and the UN.

Course content

Course content

First-class business writing: the value to your business

  • Adding value to the public image of your business
  • Making your business more effective
  • Increasing profitability

Focusing on your readers and your objectives

  • Focusing on your reader, not yourself
  • Understanding your readers:
    • Communication styles
    • Experience
    • Purpose
    • The customer’s knowledge and expectations
  • Politics and sensitivities
  • Determining the report objective

The report writing process

  • Managing the process
  • Planning
  • Pre-writing
    • Collecting and organising information
    • Preparing your structure: modelling, brainstorming, outliner tools
    • Testing your structure
  • Drafting
  • Revising

The report template

  • Front matter
  • Objectives
  • Scope of work
  • Statement of problem or remit
  • Executive Summary
  • Report body
  • Conclusions
  • Recommendations
  • Back matter

Writing the report

  • The Report Paradox:
    • Readers don’t take short reports seriously
    • Readers don’t want to read long reports
    • How to overcome the Report Paradox
  • Building a pyramid of information
  • Stating the problem
  • Reader-focused structure and style
    • Dovetailing your information with your reader’s requirements
    • Adopting a style that works for your readers
  • Effective conclusions
  • Recommending a solution
  • Developing criteria
  • Explaining alternatives
  • How to overcome writer’s block
  • Back matter
    • Annexes, Appendixes, and Appendices
  • Glossary of Terms

Creating a great Executive Summary

  • Identifying the levels of interest of your readers
  • Aligning your reader’s levels of interest with your Executive Summary
  • Good and bad Executive Summaries
  • Creating a great Executive Summary

Writing persuasively

  • The structure of persuasion
  • How decisions are made
    • How long does a decision take?
    • Familiarity and recognition
    • Single-issue decision making
    • Return on investment
  • Establishing credibility
    • Addressing potential reader objections
    • Using data from multiple credible sources
    • Your professional qualifications
  • Aligning your message with the beliefs of the business
  • Accuracy
  • Saying what you mean

Avoiding common pitfalls

  • Reviewing your writing
    • Critical elements in grammar and punctuation …and why they are critical
    • Indispensable editing techniques
    • Spelling and typographical errors
    • Checking and amending your document
    • Proofreading tips
    • Fused and fragmentary sentences
    • Homophone and homonyms
    • Commonly misused words and clichés
  • Time management
  • Avoiding deadline doom
“I just wanted to say thank you to yourself and everybody especially Peter who came to training the guys yesterday. I have nothing but positive feedback from all 11 delegates who thought it was an extremely fantastic course and really enjoyed Peters style of training. Our guys are quite tough to impress too!! Again thank you for everything and I will most certainly recommend you to any of our clients.”

Charlie S

Remote training is available for our most popular courses. For a limited time, we’re offering discounts off the usual course price. See Live online training.