Armada training
Blog writing for business training

1 day
In centre:
£please call
Live online:
£please call

Key details

Key details

Blog writing training teaching practical techniques for hosting and writing a successful blog for your business.

More and more organisations are realising the benefits of blogging. An effective blog raises an organisation’s profile and credibility, builds stronger relations with clients and improves a website’s ranking in search engines.

Blog writing for business training is ideal for:

  • Newcomers to blogging, who are just about to start a blog.
  • Existing bloggers who want to improve the quality and effectiveness of their blog.

You’ll learn everything you need to host a successful blog. It begins with a short overview of the benefits of blogging. You’ll then create a blog that you’ll use to learn and practice the techniques taught throughout the course. Sessions include:

  • Ways to make a blog attractive to readers, improving design and increasing effectiveness.
  • How to write a good blog – expanding its content with links, photos and video.
  • Blogs and SEO – improving your website’s/blog’s ranking on search engines.
  • Using a blog for wider marketing activities, and making money from affiliate marketing.
  • Blogging pitfalls and how to avoid them.

Blog writing for business training is arranged on-request, i.e. one-to-one training or a ‘closed course’ for your group. Your training can be tailored to take into account any existing knowledge you have, and the work you’re going to be doing.

In-class or online

This course is available in-class at eight centres or live online.

Expert trainer

Blog writing for business courses are hosted by a highly experienced instructor who has over twenty five years’ experience in a varied range of writing roles. See Expert trainer.

How will I learn?

Training combines lecture, demonstration and hands-on practice.

Exercises provide activity-based experience and help build delegates’ confidence writing effectively. These exercises can be tailored to deal with issues specific to your business and the blog you want.

You have ample opportunity to discuss specific requirements with the trainer.

Training guide and certificate

Course delegates receive:

  • Comprehensive training materials, to refer to throughout the course, and to use as a refresher back in the work-place.
  • An e-certificate confirming successful completion of a Blog writing for business training course. Click here to see an example of the certificate you receive.

After course support

Following Blog writing for business training, delegates are entitled to 30 days’ email support from their trainer to help with any post-course issues. For further details, see Support.

General information

General information

Course times

Standard course times are 9.30am–4.30pm.

As we’d be hosting this as a ‘closed course’ for you/your group, there’s usually flexibility to change these times to suit you, e.g. start or end 30 minutes earlier or later.


Payment for business writing training can be made by:

  • Bank transfer. Please call 01527 834783 for our bank details.
  • Card. All major credit and debit cards accepted. Payment can be made securely online or over the phone. Card payments are processed by Stripe. Armada doesn’t record or store your card details.

Purchase orders

We accept purchase orders from UK-registered companies and public sector organisations.


See Accommodation local to our training centres.

Cancellations and postponements

If an on-request Blog writing for business course booking is cancelled giving less than 20 working days’ notice, a cancellation fee is payable. View cancellation terms.

If an on-request Blog writing for business course booking is postponed giving less than 20 working days’ notice, a postponement fee is payable. View postponement terms.

Terms and conditions

Training course bookings are subject to our terms and conditions.


Expert trainer

Expert trainer

Robert Bullard

Robert Bullard Autodesk Certified Instructor

Robert has over twenty five years’ experience in a varied range of writing roles including technical author, copywriter, feature writer and freelance journalist.

He has worked for several national newspapers and magazines including The Guardian, Daily Telegraph, Local Government Chronicle and Community Care, and has experience in the PR and media industries having ventured into national and regional radio, giving interviews and writing press releases.

Robert also carries out regular training course development work, and he delivers a variety of training courses in all aspects of writing for business.

He particularly enjoys relaying the knowledge he has acquired in his extensive and diverse career.

Course content

Course content


  • What is a blog – definitions and essentials
  • An introduction to blogging, drawing on relevant case studies
  • The power of blogs – how they can benefit a business

Setting up a blog

  • Guidance on different platforms – WordPress and Blogger
  • The pros and cons of using externally hosted versus self‑hosted blogs
  • Ideas for good content
  • The importance of knowing your audience
  • Developing a blogging strategy

Increasing your blog’s effectiveness

  • Answers to all your questions on what makes a good blog – ideal length, frequency, subject, writing style, etc.
  • Tips for writing with impact
  • Ways to make your blogs attractive to readers and improve your blog’s design
  • Expanding your blog’s content with links, photos and video content
  • Including features with widgets and plugins
  • Dealing with blogger’s block, readers’ comments and other challenges
  • Blogging pitfalls and how to avoid them

Your blog in context

  • Promoting your blog with keywords
  • Integrating your blog and website for SEO, improving your website’s ranking on search engines
  • Monitoring and evaluating your blog
  • Using your blog for wider marketing activities
  • Making money from affiliate marketing
Live online training

Live online training

Live online training lets you participate in a course from your place of work or home.

We do everything possible to make your online training experience as close as possible to actually being in the classroom. You can:

  • See and hear our trainer, and the other delegates participating in the course…
    Live online training - see your trainer and the other course delegates
  • Interact by speaking, using chat, or raising your ‘virtual hand’ if you need assistance.
  • Share your screen with our trainer, and allow them to take control to explain something.

Like our in-class courses, online courses…

  • Are presented by expert instructors.
  • Give you plenty of opportunity to carry out assisted, practical exercises.
  • Offer 30 days’ email support from your trainer.

All you need is an Internet-connected computer with a webcam and audio capability. We provide everything else…

  • Links to download the files, resources, etc. you’ll use in your course.
  • A training guide. For most courses, you can choose from a printed copy that we post to you, or a PDF.

In the week before your course, we’ll send you an email containing everything you need to prepare for and participate in the training. Then, a couple of days before your course, we’ll give you a courtesy call to make sure you have everything in place and answer any questions you may have.

Please note that we are not able to record scheduled online courses for privacy reasons.

When you attend live online training, you’re participating in a real course, hosted by a real trainer, in real time



“Thoroughly enjoyed and very relevant. Robert was easy to follow and covered all areas giving plenty of time for questions and concerns”

Emma Lee

“Extremely high quality course tailored to suit our needs. Kept it very relevant and engaging even over Microsoft Teams. I didn't attend the first day as we had two different groups but our trainer also tailored it slightly depending to who was in the group and what they wanted to look into. ”

Laura Crotch-Harvey